The campaign also included a series of instagram posts that highlighted various facts about the recording history of the Choir. Each post provided a link to the link to view the main infographic posted on the Choir's homepage.
The year 2020 marked the 110th anniversary of the first recording made by the Tabernacle Choir at Temple Square. To celebrate, the choir launched a comprehensive campaign to announce the event. The Choir requested an infographic which was repurposed to include presentation slides for a press conference and social media content. The Choir remarked it was the first time they had a comprehensive look across all of the elements of a campaign.
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